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Numéro Verre

"Drink like a professionnal to help the professionals"

During COVID19, every bar/restaurants/shops were closed and so nobody could appreciate a great cocktail or mocktail in a bar. To fix this, we launched with Bacardi : The Hotline Drink (in french, "le numéro verre", a pun on "numéro vert", meaning toll-free number ("verre" means glass).

This WhatsApp hotline can be used to get advices on how to make good use of leftover ingredients found in cupboards and fridges.

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How ? Just send you've got at home to this number and a professional bartender will help you in giving you tips and recipes.

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For each message sent to the hotline, Bacardi will add a €1 tip to the bartender’s salary. The activity is part of Barcadi’s global initiative, "#RaiseYourSpirits", that gives support to its partners across the world impacted by the coronavirus crisis.

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Agency : BBDO Paris

Art Director: Marie-Léa Pereira, Thomas Cahuzac

Copywriter : Pierre Boissin

Head of social media : Fabio Iazetta

Social media consultant : Willy Ruchon

Account manager : Marie Renoullin

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