"Drink like a professionnal to help the professionals"
During COVID19, every bar/restaurants/shops were closed and so nobody could appreciate a great cocktail or mocktail in a bar. To fix this, we launched with Bacardi : The Hotline Drink (in french, "le numéro verre", a pun on "numéro vert", meaning toll-free number ("verre" means glass).
This WhatsApp hotline can be used to get advices on how to make good use of leftover ingredients found in cupboards and fridges.
How ? Just send you've got at home to this number and a professional bartender will help you in giving you tips and recipes.
For each message sent to the hotline, Bacardi will add a €1 tip to the bartender’s salary. The activity is part of Barcadi’s global initiative, "#RaiseYourSpirits", that gives support to its partners across the world impacted by the coronavirus crisis.
Agency : BBDO Paris
Art Director: Marie-Léa Pereira, Thomas Cahuzac
Copywriter : Pierre Boissin
Head of social media : Fabio Iazetta
Social media consultant : Willy Ruchon
Account manager : Marie Renoullin