"You must decide for yourself how and when you take care of your body hair"
Puberty is not always that easy. Your body is changing, body hair are coming,
and Veet perfectly understand what you’re feeling. That’s why the brand chose to be on the young ladies’ side by denouncing
the body hair shaming through #VeetParlonsPoils’s campaign.
To support young ladies through this important step of choosing their depilation method, Veet produced one big film spread on social medias and two other mini film who aim at showing the girls how to depilate with Veet’s products through little stories.
Agency : BETC
Creative Director : Marie Baillot
Art Director: Marie-Léa Pereira
Copywriter : Camille Ferrari
Director : Yasmina Solanes
Producer : Matt Grousset
Production company : The Gang
Music/VO : Interference
Agency producers : Tanguy Dairaine/Felix Vroegop
VEET team : Delphine Lebleme, Patricia De La Torre, Camille Rieu, Alexia Mache, Lauryanne Sam